Capture demand while you’re out of stock
Capture demand while out of stock
Notify me? Hold on to
orders not just emails
Notify me? Hold on to
orders not just emails
Customers reserve for free now, and you charge them later with one click.
Introducing Backorder
Never miss out on demand
Don’t lead ready-to-buy customers to a dead end. Make the most out of every page view, in stock or not.
Captures real orders
100% of backorders are checkouts
Capture payment automatically
Clear demand signals + revenue
Back in stock apps :/
Captures emails only
7% of signups actually checkout (lol)
No guaranteed sale
Relies on customer return
How backorders work
How backorders work
We keep it simple and make sure your customers educated at every step of the way.
We keep it simple and make sure your customers educated at every step of the way.
1
$0 reservation
Customers place an order like they typically would,
but pay nothing upfront (or partial, if you prefer)
Customers place an order like they typically would, but pay nothing upfront (or partial, if you prefer)
Checkout complete
Order placed
Payment vaulted
Shopify Secured
Capture payment
When you want
2
Checkout details vaulted
Checkout vaulted
100% FTC compliant. No customer data ever leaves Shopify payments
Capture backorders
Backorders are captured in the order of oldest to newest
Orange
300
All
300 backordered
Yellow
20
All
60 backordered
Capture 320 orders
+$49,280.00
3
Capture payment whenever
Capture whenever
Capture all at once or in rolling batches. $0 up-front
means there’s no pressure to fulfill or restock.
Capture all at once or in rolling batches. $0 up-front means there’s no pressure to fulfill or restock.
“We used to watch customers hit a sold-out product or size and leave. Backorder turned those moments into orders instead. Seeing how many sales it recovered made us realize just how much revenue had been slipping through the cracks.”
“We used to watch customers hit a sold-out product or size and leave. Backorder turned those moments into orders instead. Seeing how many sales it recovered made us realize just how much revenue had been slipping through the cracks.”
Alex Doyle, Founder
Alex Doyle, Founder
How backorders work
We keep it simple and make sure your customers educated at every step of the way.
1
$0 reservation
Customers place an order like they typically would,
but pay nothing upfront (or partial, if you prefer)
Checkout complete
Order placed
Payment vaulted
Shopify Secured
Capture payment
When you want
2
Checkout details vaulted
100% FTC compliant. No customer data ever leaves Shopify payments
Capture backorders
Backorders are captured in the order of oldest to newest
Orange
300
All
300 backordered
Yellow
20
All
60 backordered
Capture 320 orders
+$49,280.00
3
Capture payment whenever
Capture all at once or in rolling batches. $0 up-front
means there’s no pressure to fulfill or restock.
“We used to watch customers hit a sold-out product or size and leave. Backorder turned those moments into orders instead. Seeing how many sales it recovered made us realize just how much revenue had been slipping through the cracks.”
Alex Doyle, Founder
Simple order portal
Simple order portal
Give customers control over their orders, no passwords necessary. Goodbye annoying support emails.
Give customers control over their orders, no passwords necessary. Goodbye annoying support emails.
Delivery
Delivery
10236 Charing Cross Rd
10236 Charing Cross Rd
Los Angeles, CA 90024
Los Angeles, CA 90024
Edit address
Edit address
Payment
Payment
**** **** **** 4242
**** **** **** 4242
Edit payment
Edit payment
Details
Updates
Retro Lamp
Small, Orange
Amount paid
$0.00
Total due on fulfillment
$199.45
Reserved
Captured
Shipped
Delivered
Delivery
Payment
Details
Details
Updates
Updates
Monday, August 19
Monday, August 19
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been
Monday, August 19
Monday, August 19
Production just completed, fulfillment update will be posted soon!
Production just completed, fulfillment update will be posted soon!
Delivery
10236 Charing Cross Rd
Los Angeles, CA 90024
Edit address
Payment
**** **** **** 4242
Edit payment
Details
Updates
Retro Lamp
Small, Orange
Amount paid
$0.00
Total due on fulfillment
$199.45
Reserved
Captured
Shipped
Delivered
Delivery
Payment
Details
Updates
Monday, August 19
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been
Monday, August 19
Production just completed, fulfillment update will be posted soon!
Delivery
10236 Charing Cross Rd
Los Angeles, CA 90024
Edit address
Payment
**** **** **** 4242
Edit payment
Details
Updates
Retro Lamp
Small, Orange
Amount paid
$0.00
Total due on fulfillment
$199.45
Reserved
Captured
Shipped
Delivered
Delivery
Payment
Details
Updates
Monday, August 19
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been
Monday, August 19
Production just completed, fulfillment update will be posted soon!
You’re leaving orders on the table
You’re leaving orders on the table
You’re leaving orders
on the table
Getting checkouts on out-of-stock SKU’s are like finding money on the floor. Turn page views into direct checkouts.
Getting checkouts on out-of-stock SKU’s are like finding money on the floor. Turn page views into direct checkouts.
Getting checkouts on out-of-stock SKU’s are like finding money on the floor.
Turn page views into direct checkouts.
SHOPIFY NATIVE
Lives in harmony with your theme
In harmony with your theme
Backorder now
Backorder now
$0
$0
Item is sold out, but available to order
Sold out, but available to order
$0 due today
Total is charged when fulfillment starts
Update order or cancel anytime
1% backorder fee added to total
Backorders secured by
Learn more
Instantly adapts to your product page
Instantly adapts to product page
Less than five minutes to install
FULL CONFIGURATION
Complete product handling
Backorders scheduled
Brick Pinstripe Work Shirt
4 variants
Selected variants
All
Availability and inventory
Infinite (all variants)
Amount due at checkout
$0
Backorder start
When sold out
Estimated fulfillment date
Not set
Partial payments allowed
Toggle to instantly enable on sellout
Instantly enable on sellout
LESS DMS & EMAILS
Keeping everyone in the loop
Direct email updates to customers
Behind-the-scenes to the world
Get started for free
Get started for free
Transparent pricing, no hidden costs, and 24/7 support included with every plan.
Transparent pricing, no hidden costs, and 24/7 support included with every plan.
Free
Free
$0
$0
+ 6% on captured backorders
Get started
Free includes:
Free includes:
Fully configurable backorders
Fully configurable backorders
Customer portal + order editing
Customer portal + order editing
Post updates to portal & email
Post updates to portal & email
Pass the fee onto customers
Pass the fee onto customers
Public updates feed
Public updates feed
Pro
Pro
$199/month
$199/month
+ 3% on captured backorders
Get started
Pro includes:
Fully configurable backorders
Fully configurable backorders
Customer portal + order editing
Customer portal + order editing
Post updates to portal & email
Post updates to portal & email
Decide who pays order fees
Decide who pays order fees
Public updates feed
Public updates feed
Enterprise
Enterprise
+ 1% on captured backorders
Contact us
Everything in Pro plus:
Everything in Pro plus:
Custom store integrations
Custom store integrations
Personal onboarding and setups
Personal onboarding and setups
Dedicated account manager
Dedicated account manager
Custom email & portal domains
Custom email & portal domains
Learn the secret handshake
Learn the secret handshake
Frequently asked questions
Frequently asked
Frequently asked
How long is a backorder valid for?
How long is a backorder valid for?
How long is a backorder valid for?
Are my customers going to have a hard time?
Are my customers going to have a hard time?
Are my customers going to have a hard time?
What if my customers need to modify their order? Am I going to drown in support tickets?
What if my customers need to modify their order? Am I going to drown in support tickets?
What if my customers need to modify their order? Am I going to drown in support tickets?
Can I cancel backorders if I don't have enough stock or decide to not restock?
Can I cancel backorders if I don't have enough stock or decide to not restock?
Can I cancel backorders if I don't have enough stock or decide to not restock?
How long is a backorder valid for?
How long is a backorder valid for?
Are my customers going to have a hard time?
Are my customers going to have a hard time?
Can customers modify their order?
Can customers modify their order?
Can I cancel backorders if I can't fulfill or decide not to restock?
Can I cancel backorders if I can't fulfill or decide not to restock?
© 2025 Backorder
Help
Privacy Policy
Terms of Use
Help Docs
Privacy Policy
Terms of Use
© 2025 Backorder
Introducing Backorder
Never miss out on demand
Don’t lead ready-to-buy customers to a dead end. Make the most out of every page view, in stock or not.
Captures real orders
100% of backorders are checkouts
Capture payment automatically
Clear demand signals + revenue
Back in stock apps :/
Captures emails only
7% of signups actually checkout (lol)
No guaranteed sale
Relies on customer return
Introducing Backorder
Never miss out on demand
Don’t lead ready-to-buy customers to a dead end. Make the most out of every page view, in stock or not.
Captures real orders
100% of backorders are checkouts
Capture payment automatically
Clear demand signals + revenue
Back in stock apps :/
Captures emails only
7% of signups actually checkout (lol)
No guaranteed sale
Relies on customer return